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  futurism: Futures Studies, Foresight, or Futurology is the practice of postulating possible, probable, and preferable futures.


“We will sing of great crowds excited by work…”, so Filippo Tommaso Marinetti (1876-1944) states in the Founding and Manifesto of Futurism, 20 February 1909. The Italian Futurist project – noisy, violent and aggressive – proclaimed the bankruptcy of an artistic culture which clung to past forms and values. Today, as we look into the face another, more moral, bankruptcy of business culture and ethics, we might well cling to the ideals of Futurism.

where the future matters...
What is your image of the future? What do you think is probable? Possible? Preferred? Issues including: demographics, the global market-place, the environment, transportation, culture, values, science, technology, all impact on our future and create the conditions that will stimulate your action, creating your future, and much more.

Here the axiomatic notion of the self-fulfilling prophecy has arisen from the power of visualizing the future.  We can seek to create a vision, a future image, of where we wish to be. In doing so, we will be more likely to influence the outcome of our present moment and our actions.

History tells us that past decisions and actions create our present world. Our businesses, now, are the product of our development activities of the past. We can believe that our current business decisions and actions will create our future business success. Now, extending the logic of this argument suggests that envisioning our future should act to create our present. If you change your image of the future, in a way that matters to you, your clients and your stakeholders, you will achieve something different in the present moment. Your future can also create your present – the end of history?

To create your preferred future, first dream.

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